North Face to use student’s photo for campaign

Adventure brand North Face has selected Anya Belcher’s (10W) photo for promotional campaign.

Anya’s photo of Ultra Runner Vlad Ixel taken on the streets of Mong Kok has been selected for a promotional campaign. Anya’s photographer father Lloyd asked her to join him on the North Face shoot to help with safety and equipment and to take some ‘behind the scenes shots’. Following the shoot Lloyd posted some of Anya’s photos on his Instagram account. North Face’s Regional Marketing Manager saw the photo and said they liked it a lot.

Lloyd said: “They had no idea it was taken by my 14 year old daughter.”