28 Apr 2016

Young Post Features Island School’s Marketing Competition Winners


Photo: Ariel Conant/SCMP

The South China Morning Post – Young Post interviewed the Island School winners of the ESF marketing competition for a print and online article on the 5 April 2016.

The marketing competition sponsored by Uber challenged students to; create a campaign to recruit new female drivers, create a 60 second video to promote Uber among university students and design a seven day Instagram campaign to encourage brand awareness.

Year 12 Patrick So is quoted as saying; “Entering this competition we wanted to be creative and stand out from the other groups.” “For each task, our objective was to leave a positive impression on the judges, whether that was doing something funny or presenting them with a well-thought-out idea.”

After three rounds and presentations Island School’s Team 2 was named the winners.

To read the Young Post article in full please click here.