Trade Fayre – Run Your Own Business

Business students from the ‘Run Your Own Business’ course sold products they produced to their peers at the Sha Tin Wai campus. Students built a brand profile and the profits were donated to an allocated Island School charity. Before creating their products, they did market research on consumer trends, price setting, marketing and production procedures. They successfully created products including socks, soaps, mobile phone cases, T-shirts and stickers and worked with the Design Department to manufacture their products and marketing display materials.