Island School Students at ESF Marketing Competition

At the Annual ESF Interschool Marketing Competition, sponsors Uncle Russ Coffee challenged teams to organise a marketing event to encourage brand awareness.

The competition held at Discovery College on, 27 March 2019, brought together 14 highly competitive teams from across ESF schools. Each team was given three challenges: to conduct a competitor analysis for the brand, to produce a 30-second promotional video to post on its social media platforms, and to organise a shop opening event to increase brand awareness among teenagers 16-18 years old. All teams had to present their proposals with related marketing material in an hour’s time.