G.O.D commercially produces student’s mooncake package design
A package of mooncakes design by Year 13 student Kohana Wilson during her summer internship with G.O.D is now on sale in stores across Hong Kong.
After seeing G.O.D (Goods of Desire) Founder, Douglas Young speak at FuturED#2 Kohana asked him if his company offered summer internships – and after submitting a portfolio of work she was offered a place.
G.O.D is a product design company known to be occasionally provocative -giving the traditional a modern twist.
On day one of her internship she picked the mooncake packaging design task from a list of current projects displayed on the wall of G.O.D’s studio. She spent two weeks brainstorming, drafting, and finally, creating her final design before it was scanned and coloured. The G.O.D team worked with her on a final version before it was mass produced.
The mooncakes (made by Tai Cheong bakery) are packaged in a Turquoise box with a silver floral pattern, with a sleeve and a bag designed by Kohana. Her design was inspired by Hong Kong market stalls lit by bright gold lanterns.
Kohana said: “It was an incredible company to work for, and they gave me a lot of freedom in my design. We [Kohana and the G.O.D team] tried a couple of different colour combinations and schemes before we settled on the final two styles in dark blue and maroon.”